It’s here! Pantone’s 2022 Color of the Year is Very Peri and I have some thoughts.

Finally - Very Peri - a color that I find to be amusing, and cool. This refreshing color is an invitation to a fresh start move away from the gloomy grey tones of 2021 into a peri-fun 2022.

Always loving colors, I find it exciting to see changes and think about the challenge of pivoting when new color trends come out!

While I can’t see designers dropping everything to run towards a new color, I can absolutely see Very Peri will be thoughtfully incorporated into palettes and projects everywhere.

I always felt that color trends provided a nice path for a year— as we all know these professional colorists live and breathe these colors.

We’ve all heard the jokes, “Hey they probably have a color chart on the wall, and throw a dart at it and where it lands is where the color gets picked from!” but even if that is true! It’s nice to come together when the color is right.

Here’s what Pantone had to say -

Named Very Peri, the color is a blend of blues combined with a violet-red undertone that produces a dynamic periwinkle shade – a creation that's intended to symbolize the transformative year we've had, and a new perspective looking ahead.

And the great Laurie Pressman, Vice President of the Pantone Color Institute said, "Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place.”

The international authority on color trends noted that this shade is meant to reflect the digital world's growing impact at a time of pandemic-heightened isolation.

The particular shade of blue infused with ultra-red is meant to emulate the essence of glowing screens and gaming, which merge the digital world and our physical lives.

"With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space. Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa," the company's release stated. I for one am excited to move away from pale yellows and grays and into this beautiful blue!

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